Aldi is noted for swift store growth, limited-time specialty products, and low prices, its main draw.
German grocery business is known for its affordable prices, and now it's allowing wine fans enjoy their favorite alcoholic beverages.
Last Monday, Aldi introduced their $4.95 California Heritage Collection of nine wines, available year-round.
Aldi recognized an opportunity to offer another wine choice, sourced in the US, as more people are choosing value and wine sales are rising
"Arlin Zajmi, director of national procurement at Aldi, told Eat This, Not That! "The California Heritage Collection was created to bring famous
California vineyards directly to Aldi shoppers, without the high California vineyard price tag."
Aldi's specialty wine collection includes "more casual wines" as well as globally sourced occasion wines.
September 2023 saw Aldi launch these. The store stated in a press release that most of these wines cost under $10.
Aldi sells beer, hard seltzer, and hard cider in addition to wine. The supermarket doesn't sell alcohol.
Some states and towns prohibit grocery stores from selling alcohol, therefore not all Aldi locations sell alcohol.