Atlantic Coast Conference • American football

The Atlantic Coast Conference (ACC) launched its new multi-part brand campaign, “ACCOMPLISH GREATNESS,” to emphasize the ACC's athletic 

and academic excellence. The campaign began with a football-themed spot before the ACC football season began on Thursday, Aug. 31.

ACCOMPLISH GREATNESS, created in cooperation with Wasserman and Laundry Service, highlights the ACC's past and future accomplishments 

with institutions and student-athletes. The 2023-24 academic and athletic year will see ACCOMPLISH GREATNESS nationwide and in ACC member schools

The campaign launches the same week as the ACC's flag-raising event on Tuesday, Aug. 29, to mark its new Charlotte headquarters.

The campaign and headquarters opening are part of the conference's strategy to ensure its national success.

Wasserman researched the conference's assets and positioning to create ACCOMPLISH GREATNESS. The campaign creative was informed by quantitative

The campaign will comprise TV and radio advertisements, social media creative, digital media promotion, and member school-specific campaign 

design assets. ACCOMPLISH GREATNESS will launch this weekend with 12 games in five days as the ACC opens its college football season

No league has won more NCAA titles in the last two years than the ACC. The league won 16 national titles in the last two academic years