Coca-Cola Is Completely Changing This Beloved Soda
Coca-Cola's creative minds are always developing new goods to meet global tastes and freshening old ones. Following this pattern
the beverage company announced major adjustments to its second-largest brand to cool people off this summer.
Coca-Cola's 'Heat Happens' campaign has a revised Sprite logo and updated packaging on bottles sold at supermarket and convenience
stores, but the brand's green color will remain. "Recycle Me" labels will be prominent, and clear PET bottles will continue to outperform green-tinted ones
It's Sprite's first global campaign. This will give consumers in North America, Greater China, India, Africa, Europe, A-South Pacific, Korea,
The innovative ad platform emphasizes daily 'heat' and confrontation. Initial video advertisements show thoughts and events developing swiftly
“'Heat Happens' shows that cooler heads always prevail,” says Sprite's Global Brand Director Shrenik Dasani. "Whether it's emotional heat
from unwanted interruptions or physical heat from a sweaty commute, our frantic daily schedules leave us always looking for methods to stay cool.
Sprite uses relatable content and influencer involvement and social media activation to attract younger consumers through the campaign.