KitKat Cereal Is Coming—But There's a Catch

Nestlé has traditionally advised customers to enjoy a KitKat candy bar on a break. It now wants KitKats to be a morning option, not just a snack or dessert.

KitKat tweeted today that it would produce a candy bar-inspired breakfast cereal. National Cereal Day is March 7, so the announcement was timely.

Breaking news! KitKat Cereal is coming to breakfasts soon! "Who's eager to try?" tweeted the brand.

However, there is one huge catch. Since the cereal launches in the U.K. next month, KitKat fans in the U.S. may not get it. Fans praised the new product

The firm teased on Twitter yesterday that a "whole new type of KitKat" was coming and challenged customers to guess what it would be

before revealing the new cereal. KitKat also released a small video of the KitKat Cereal box, which contains the popular candy bar's red hue and emblem.

Fans know that KitKats are crunchy, chocolate-covered wafer bars that come in several varieties like chunky peanut butter and white chocolate.

A Nestlé press release said the new KitKat Cereal "maintains the essence of the much-loved original chocolate bar." Crispy cereal squares and milk chocolate covering.

"This exciting new cereal delivers a delicious KitKat taste and has been developed to cater to consumers who want an occasional, indulgent

breakfast option that can be enjoyed as part of a balanced diet," said Sarah Fordy, head of marketing at Cereal Partners U.K. & Ireland.