Mountain Dew's Popular Energy Drink Production Has Been Halted

A small coffee firm won a preliminary court battle against PepsiCo over the name of a new Mountain Dew product this year. A federal judge has

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ordered PepsiCo to cease its promotion of this drink. Starbucks is also involved in this messy lawsuit.

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Rise, a nitro coffee startup that creates canned coffee, sued PepsiCo in June for using the name "Mtn Dew Rise" for an energy drink it released

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earlier this year. Mountain Dew seems to be advertising Mtn Dew Rise as a caffeinated juice beverage for morning caffeine-cravers who might

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choose a drink other than coffee or energy beverages like Red Bull, Monster, or Rockstar (also a PepsiCo brand).

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The June complaint by Rise Brewing alleged that PepsiCo was a "habitual trademark infringer" and had "rebuffed" a less formal request by the coffee

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Reuters reported that a Manhattan U.S. district judge sided with the smaller guys. Judge Lorna Schofield issued a preliminary injunction

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Wednesday that "bars PepsiCo from using the Mtn Dew Rise name commercially and from selling products under any other name that

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would be confusingly similar to Rise Brewing's 'Rise' trademarks while the lawsuit is proceeding."

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